Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business - Schmid - Books - Springer International Publishing AG - 9783319740881 - January 12, 2019
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Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business 1st ed. 2018 edition

Schmid

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Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business 1st ed. 2018 edition

In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.


171 pages, 5 Illustrations, color; 52 Illustrations, black and white; VII, 171 p. 57 illus., 5 illus

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 12, 2019
ISBN13 9783319740881
Publishers Springer International Publishing AG
Pages 171
Dimensions 156 × 238 × 16 mm   ·   430 g
Language German  
Editor Schmid, Stefan

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