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Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business 1st ed. 2018 edition
Schmid
Internationalization of Business: Cases on Strategy Formulation and Implementation - MIR Series in International Business 1st ed. 2018 edition
Schmid
In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
171 pages, 5 Illustrations, color; 52 Illustrations, black and white; VII, 171 p. 57 illus., 5 illus
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | January 12, 2019 |
ISBN13 | 9783319740881 |
Publishers | Springer International Publishing AG |
Pages | 171 |
Dimensions | 156 × 238 × 16 mm · 430 g |
Language | German |
Editor | Schmid, Stefan |
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