Corporate Social Responsibility: Ben & Jerry's German edition

Essay aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1, University of Bath, Sprache: Deutsch, Abstract: This paper examines three key corporate social responsibility (CSR) issues Ben & Jerry's faces and critically evaluates the nature and degree of the company's responsibilities in relation to each issue. Ben & Jerry's response to each issue will be analysed, and critically evaluated based on CSR theories and evidenced the behaviour of the company. Finally, recommendations are proposed as to how Ben & Jerry's can overcome these issues.