Design & Development of Service Quality Model: an Applied Orientation in Life Insurance Business - Sanjay Kumar Jha - Books - LAP LAMBERT Academic Publishing - 9783659478192 - November 1, 2013
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Design & Development of Service Quality Model: an Applied Orientation in Life Insurance Business

Sanjay Kumar Jha

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Design & Development of Service Quality Model: an Applied Orientation in Life Insurance Business

This book presents a critical examination of five possible combinations of neural networks for understanding the measurement of service quality in respect of key stakeholders in life insurance business. This book also presents the methodology to validate the multiple-item scale for measuring service quality in a way that it predicts customer satisfaction and patronage intention in life insurance business in India using Structural Equation Modeling (SEM) approach following the model development strategy, which takes account of proposing a basic structural model framework, and subsequently, it improves the framework through modifications of competing structural models for arriving at the best-fit structural model. This book does describe Indians attitudes towards the life insurance business. It presents how the Monte Carlo simulation may be useful to strategy makers and at which particular points of the strategy making process it would be most beneficial and least beneficial through scenario planning.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2013
ISBN13 9783659478192
Publishers LAP LAMBERT Academic Publishing
Pages 524
Dimensions 150 × 29 × 225 mm   ·   762 g
Language English  

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