New Online Retailing: Innovation and Transformation - Gerrit Heinemann - Books - Gabler - 9783834946522 - September 25, 2014
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New Online Retailing: Innovation and Transformation 2010 edition

Gerrit Heinemann

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New Online Retailing: Innovation and Transformation 2010 edition

The authors describe in detail what makes today?s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together ?lessons learned? from the last 10 years, and give readers a tour of the future of online selling.


261 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 25, 2014
ISBN13 9783834946522
Publishers Gabler
Pages 278
Dimensions 168 × 240 × 15 mm   ·   449 g
Language English  

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