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Branding Technical Services - a Case Study on Sweco's Brand
Suleyman Serhanoglu
Branding Technical Services - a Case Study on Sweco's Brand
Suleyman Serhanoglu
The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | May 16, 2011 |
ISBN13 | 9783844319989 |
Publishers | LAP LAMBERT Academic Publishing |
Pages | 68 |
Dimensions | 150 × 4 × 226 mm · 113 g |
Language | English |
See all of Suleyman Serhanoglu ( e.g. Paperback Book )