Marketing of Jamun: an Approach to Efficient Marketing of Minor Fruits

Jamun (Syzigium cuminii) is a subtropical minor fruit crop observed on the field boundaries , along the road side and in forest in Maharashtra State (India). The commercial plantation and intercultural operations of this fruit crops is not observed but the fruit possesses the commercial value in the market because it is medicinal and nutritious used to cure diabetic patient and variety of diseases. In the present context very few farmers collect the fruits from the naturally growing trees and marketed this fruits in the local and distant market. While marketing they do not followed the proper marketing practices like standardization and grading also this trade is characterized by the large no of intermediaries and there is exploitation of farmers, alternatively producers share in the consumers rupee is very less. This book focuses on the existing marketing practices of the Jamun fruits and suggest the ways to improve the marketing of the same.