The Impact of Mass Media on Adoption of Agricultural Innovations: in Kaduna State,nigeria

Improved farm practices have been recommended to farmers in Kaduna State Nigeria as measures that would ensure sustainable production systems. Little is known about the impact of one of the channels-mass media being used to communicate these innovations to the farmers. The study assessed the impact of mass media extension activities on awareness, adoption and gross farm income of the farmers in Kaduna State, Nigeria. It is also examined how farmers? characteristics interact with the intervention of the extension communication to determine small scale farmers? adoption behavior