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Influence: The Psychology of Persuasion
Robert Cialdini
Influence: The Psychology of Persuasion
Robert Cialdini
In this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.
608 pages, black and white illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 19, 2022 |
ISBN13 | 9786171296251 |
Publishers | Klub Cimeinoho Dozvillia |
Pages | 608 |
Dimensions | 220 × 150 × 38 mm · 620 g |
Language | Ukrainian |
Translator | Koval, Nadiya |
Translator | Zornytsky, Andriy |
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