Recommended 1st edition

Satisfied customers are good — but not good enough!

Going from customer satisfaction to customer loyalty requires a deeper insight into the mechanics of loyalty and a new perspective on customer service.

Combining theory with solid and inspiring case stories, this book will help you to gain a deeper understanding of the approach to customer service that has brought massive success to some of the world’s leading businesses.

Read the book before your competitors and become the company that customers will love to recommend.