History marketing : using history as a corporate strategic asset - Anders Sjöman - Books - Förlaget Näringslivshistoria - 9789198816792 - October 10, 2023
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History marketing : using history as a corporate strategic asset

Anders Sjöman

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History marketing : using history as a corporate strategic asset

Every organization has a unique history. Put to proper use, it becomes a strategic asset that companies can leverage for future growth. This book shows the business energy that can be unleashed through an active use of a company-s own heritage - or history marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 10, 2023
ISBN13 9789198816792
Publishers Förlaget Näringslivshistoria
Pages 189
Dimensions 170 × 220 × 17 mm   ·   452 g
Language English  
Original language Swedish
formgivare Kax Ideberg, Åsa
forordsforfattare Husebye, Alexander
ovrigt Houltz, Anders
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