Generation Alpha in Beta: Kidsmarketing in a Changing World - Maarten Leyts - Books - Lannoo Publishers - 9789401463799 - January 12, 2024
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Generation Alpha in Beta: Kidsmarketing in a Changing World

Maarten Leyts

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Generation Alpha in Beta: Kidsmarketing in a Changing World

Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children

200 pages, 20 colour, 10 b&w

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 12, 2024
ISBN13 9789401463799
Publishers Lannoo Publishers
Pages 143
Dimensions 172 × 239 × 11 mm   ·   308 g

See all of Maarten Leyts ( e.g. Paperback Book )