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Descriptive Data Mining - Computational Risk Management David L. Olson Second Edition 2019 edition
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Descriptive Data Mining - Computational Risk Management
David L. Olson
This book provides an overview of data mining methods demonstrated by software. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool.
130 pages, 78 Illustrations, color; 11 Illustrations, black and white; XI, 130 p. 89 illus., 78 illu
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 16, 2019 |
| ISBN13 | 9789811371806 |
| Publishers | Springer Verlag, Singapore |
| Pages | 130 |
| Dimensions | 150 × 220 × 20 mm · 454 g |
| Language | English |
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