Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers - Kotler, Philip (Northwestern Univ, Usa) - Books - World Scientific Publishing Co Pte Ltd - 9789813275461 - May 10, 2019
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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Kotler, Philip (Northwestern Univ, Usa)

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Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.

350 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 10, 2019
ISBN13 9789813275461
Publishers World Scientific Publishing Co Pte Ltd
Pages 344
Dimensions 635 g
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