Selling to Executives

Sales methods in the last 30 years have changed very seriously. In the past, customers who have only been able to obtain information about products and solutions from local businesses can now have information about solutions produced and offered around the world. This leads the sales profession to global competition. In this book, I will describe anonymous people and institutions that affect my business life. But every event is a real experience. Sometimes enjoyable, sometimes stressful, these experiences will hopefully shed light on you in your business life.