Smart Consumer

Shopping nowadays is totally different from what it used to be in time past. There is a section of the society that takes shopping seriously. Shopping for them is not just for fun. But it is a thoughtful adventure that involves negotiation, scanning various markets and searching for the best products leading to an informed purchase. A normal consumer is no different from an impulse buyer in that they make purchasing decision either by trial and error or product appeal. Smart consumers however, look for quality products at an affordable or their pre-determined price. The books is an attempt to dissect the requirement for being a smart consumer in our ever changing world. Chapter one describes who consumers are? Characteristics of smart consumers was discussed in chapter two. The focus of chapter three was tips on how to be a smart consumer. Chapter four discussed how to identify fake products. While chapter five dwelled on consumer protection.