Mø | Plæygirl

After returning with new music late last year with ‘Who Said’ and ‘Wake Me Up’, acclaimed Danish artist MØ launches 2025 with the confident new single ‘Sweet’, a collaboration with friend and fellow artist Biig Piig and the announcement of her fourth album ‘Plæygirl’ (Playgirl), out on 16 May via RCA/Sony. She has also shared ‘Plæygirl’ live dates following the launch in London last week.

10 years into her impressive career, MØ's fourth studio album ‘Plæygirl’ marks both a reinvention and reintroduction and is a deeply personal and authentic reflection on her evolution as both a person and an artist. A sonic exploration of reconciling the exuberance of youth with the harsh realities of adulthood, the record channels her journey from playful abandonment to introspective self-discovery.

Written over the course of 2022-2024 between her hometown of Copenhagen and Los Angeles with renowned producer Nick Sylvester (LCD Soundsystem, Channel Tres, The Dare) and long-time collaborator Ronni Vindhal, the 12 tracks reflect her most authentic and liberated self, showcasing her signature quirky sound and pushing it into fresh, exciting territory that is unapologetically, powerfully MØ. She states: ‘I just wanted to make music that was true to me - music that feels free. I feel like I'm on the cusp of a new era.’

With a bold intro, the single ‘Sweet’ pushes and pulls, balancing unevenly between light and dark both musically and in the song's lyrical personality. With additional vocals by acclaimed Irish songwriter and musician Biig Piig, the song moves between electropunk and Scandinavian alt-pop, while nodding to the more clubby edge of MØ's early music.