Keep Up the Good Work

The internationally acclaimed quintet from Denmark continue to develop their creative process, embracing other peoples’ affection and letting it blend into their songwriting. The result of this journey: Keep Up The Good Work, the band’s most heartfelt work to date.

The music has been forged within a maelstrom of lockdown restrictions and critical life events; often working together virtually, and eventually being together physically and writing as a group. Lowly have been once again recording in Aarhus with producer and engineer Anders Boll, who also produced their two previous albums Hifalutin (2019) and Heba (2017). Anders has almost become the sixth member of the band, navigating five strong-willed musicians towards a kaleidoscopic and uniquely interwoven sound. It was in the studio that the band dreamt up the idea to ask their followers on social media to become a part of the album:

"We asked people to send us recordings of what they would say to the people they cared for to give encouragement or support. Our DMs were flooded with positive affirmations and personal stories about what people tell their kids, friends and loved ones. Many of them are quite simple, but also effective thoughts to meditate upon, instead of focusing on something destructive you’d otherwise bang your head against", says singer Soffie Viemose.

Many of the affirmations are audible on their first single Keep Up The Good Work. It has a warm and gentle production aesthetic, making space for the empathic theme about parenting, and its effect on the body.