How the World Sees You: Discover Your Highest Value Through the Science of Fascination

Publisher Marketing: In "How the World Sees You," author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding personality brands how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored. In "How the World Sees You," Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each. Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. "How the World Sees You "coaches readers to focus not only on their strengths but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, different beats good every time." Review Citations: Publishers Weekly 08/04/2014 (EAN 9780062230690, Hardcover) Contributor Bio:  Hogshead, Sally Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Contributor Bio:  Bergmann, Erik In praising Erik Bergmann's narration of "Robert Ludlum's The Moscow Vector", "AudioFile" magazine said, "Erik Bergmann skillfully infuses the myriad characters with distinct accents in this spine-tingling trek Bergmann moves this captivating plot from the frying pan into the nuclear furnace." Bergmann has also narrated books in "The Justice League "series as well as Stephen P. Kiernan's "The Curiosity, "whose cast won an "AudioFile "Earphones Award. Bergmann has been performing since the age of ten, practicing mimicry and character voices since he could form a syllable. Making a living doing voice-over work in New York City, Erik can also be heard narrating the "Area 51" and "Justice League" audiobook series, as well as the voice of Fred on the companion audiobook for the Warner Bros. feature film "Scooby Doo 2: Monsters Unleashed". He has also dabbled in television, making appearances on "Saturday Night Live" and "Break a Leg" and doing voiceover work for "Random! Cartoons".