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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
John O'shaughnessy
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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
John O'shaughnessy
396 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 20, 1992 |
| ISBN13 | 9780195071085 |
| Publishers | Oxford University Press Inc |
| Pages | 400 |
| Dimensions | 165 × 243 × 38 mm · 810 g |
| Editor | O'Shaughnessy, John (Professor of Marketing, Professor of Marketing, Graduate School of Business, Columbia University) |
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