Consumer Behaviour: Perspectives, Findings and Explanations - John O'Shaughnessy - Books - Macmillan Education UK - 9781137003768 - December 4, 2012
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Consumer Behaviour: Perspectives, Findings and Explanations

John O'Shaughnessy

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Consumer Behaviour: Perspectives, Findings and Explanations

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

536 pages, 2 black & white tables, 9 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2012
ISBN13 9781137003768
Publishers Macmillan Education UK
Pages 536
Dimensions 158 × 229 × 23 mm   ·   793 g
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