Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism - Staci M. Zavattaro - Books - Taylor & Francis Ltd - 9780367671877 - December 18, 2020
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Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism 1st edition

Staci M. Zavattaro

Neighborhood Branding, Identity and Tourism - Routledge Focus in Tourism 1st edition

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?


110 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2020
ISBN13 9780367671877
Publishers Taylor & Francis Ltd
Pages 110
Dimensions 220 g
Language English  

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