Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics - Kolb, Bonita M. (Lycoming College, USA) - Books - Taylor & Francis Ltd - 9780367760335 - December 29, 2021
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Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics

Kolb, Bonita M. (Lycoming College, USA)

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Absolute Essentials of Marketing Research - Absolute Essentials of Business and Economics

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

144 pages, 18 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 29, 2021
ISBN13 9780367760335
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 224 × 143 × 13 mm   ·   268 g
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