Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations - Charles Marsh - Books - Taylor & Francis Ltd - 9780415626002 - October 16, 2012
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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1st edition

Charles Marsh

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Classical Rhetoric and Modern Public Relations: An Isocratean Model - Routledge Research in Public Relations 1st edition

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

196 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 2012
ISBN13 9780415626002
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 153 × 233 × 16 mm   ·   412 g
Language English  
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