Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies - Tony Wilson - Books - Taylor & Francis Ltd - 9780415860895 - September 3, 2013
In case cover and title do not match, the title is correct

Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition

Tony Wilson

Price
A$ 124.49

Ordered from remote warehouse

Expected delivery Dec 18 - 31
Christmas presents can be returned until 31 January

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

168 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2013
ISBN13 9780415860895
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 249 g
Language English  
Show all

More by Tony Wilson

Others have also bought

See all of Tony Wilson ( e.g. Paperback Book , Hardcover Book , CD and Book )