The Future of the Mass Audience - Neuman, W. Russell (Massachusetts Institute of Technology) - Books - Cambridge University Press - 9780521424042 - November 29, 1991
In case cover and title do not match, the title is correct

The Future of the Mass Audience

Neuman, W. Russell (Massachusetts Institute of Technology)

Price
A$ 79.49
excl. VAT

Ordered from remote warehouse

Expected delivery Apr 28 - May 6

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

The Future of the Mass Audience

This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication. It summarises the results of a five-year study asking whether the new electronic media and the use of personal computers in the communication process will lead to a fragmentation of the mass audience.

220 pages, 30 b/w illus. 5 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 29, 1991
ISBN13 9780521424042
Publishers Cambridge University Press
Pages 220
Dimensions 152 × 228 × 26 mm   ·   361 g

See all of Neuman, W. Russell (Massachusetts Institute of Technology) ( e.g. Hardcover Book and Paperback Book )