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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
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The Challenger Sale: How To Take Control of the Customer Conversation
Matthew Dixon
Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach.
240 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 7, 2013 |
| ISBN13 | 9780670922857 |
| Publishers | Penguin Books Ltd |
| Pages | 240 |
| Dimensions | 234 × 154 × 20 mm · 302 g |
| Language | English |
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