Tell your friends about this item:
The New Strategic Brand Management: Advanced Insights and Strategic Thinking 5 Revised edition
Jean-Noel Kapferer
Price
A$ 81.49
Ordered from remote warehouse
Expected delivery Feb 24 - Mar 5
Our customers say:
Add to your iMusic wish list
The New Strategic Brand Management: Advanced Insights and Strategic Thinking 5 Revised edition
Jean-Noel Kapferer
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
512 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 3, 2012 |
| ISBN13 | 9780749465155 |
| Publishers | Kogan Page Ltd |
| Pages | 512 |
| Dimensions | 190 × 244 × 26 mm · 974 g |
| Language | English |
Show all
More by Jean-Noel Kapferer
![Cover for Jean-Noel Kapferer · The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardcover Book) [3 Revised edition] (2025)](https://imusic.b-cdn.net/images/item/original/269/9781398624269.jpg?jean-noel-kapferer-2025-the-luxury-strategy-break-the-rules-of-marketing-to-build-luxury-brands-hardcover-book&class=scaled&v=1737417209)
![Cover for Jean-Noel Kapferer · Rumors: Uses, Interpretation and Necessity (Paperback Book) [Rep Tra edition] (2013)](https://imusic.b-cdn.net/images/item/original/558/9781412851558.jpg?jean-noel-kapferer-2013-rumors-uses-interpretation-and-necessity-paperback-book&class=scaled&v=1410073322)
See all of Jean-Noel Kapferer ( e.g. Paperback Book , Hardcover Book and Book )