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Les marques Capital de l'entreprise
Jean-Noel Kapferer
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Les marques Capital de l'entreprise
Jean-Noel Kapferer
Cette nouvelle édition, totalement renouvelée, est le fruit de quinze ans de conseil et de recherches.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2015 |
| ISBN13 | 9782212539080 |
| Publishers | Eyrolles Group |
| Pages | 824 |
| Dimensions | 170 × 244 × 41 mm · 1.29 kg |
| Language | French |
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