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Consumer Behavior in Asia: Issues and Marketing Practice 1st edition
Erdener Kaynak
Consumer Behavior in Asia: Issues and Marketing Practice 1st edition
Erdener Kaynak
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
130 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | July 22, 1999 |
ISBN13 | 9780789006912 |
Publishers | Taylor & Francis Inc |
Pages | 130 |
Dimensions | 400 g |
Language | English |
Editor | Chan, T. S. |
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