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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS 1st edition
Erdener Kaynak
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS 1st edition
Erdener Kaynak
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru
236 pages, illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | January 31, 2000 |
ISBN13 | 9780789009616 |
Publishers | Taylor & Francis Inc |
Pages | 232 |
Dimensions | 156 × 216 × 9 mm · 590 g |
Language | English |
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