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Euromarketing and the Future 1st edition
Erdener Kaynak
Euromarketing and the Future 1st edition
Erdener Kaynak
A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey of small retail business managers in Romania on effects of the influx of large foreign retail chains.
212 pages, index
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 6, 2004 |
ISBN13 | 9780789060327 |
Publishers | Taylor & Francis Inc |
Pages | 212 |
Dimensions | 317 g |
Language | English |
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