The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior - John C. Mowen - Books - Springer - 9780792385431 - November 30, 1999
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The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior 2000 edition

John C. Mowen

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The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior 2000 edition

In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts.

314 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 1999
ISBN13 9780792385431
Publishers Springer
Pages 314
Dimensions 155 × 235 × 20 mm   ·   693 g
Language English  

See all of John C. Mowen ( e.g. Hardcover Book and Paperback Book )