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The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior Softcover reprint of hardcover 1st ed. 2000 edition
John C. Mowen
The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior Softcover reprint of hardcover 1st ed. 2000 edition
John C. Mowen
In this hierarchical model, four types of personality traits are identified: elemental, compound, situational, and surface traits. In the 3M model the elemental, compound, and situational traits combine to yield surface traits, which are enduring dispositions to act in specific behavioral contexts.
333 pages, biography
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | December 3, 2010 |
ISBN13 | 9781441950918 |
Publishers | Springer-Verlag New York Inc. |
Pages | 314 |
Dimensions | 155 × 235 × 17 mm · 471 g |
Language | English |
See all of John C. Mowen ( e.g. Hardcover Book and Paperback Book )