Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing - Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.) - Books - Taylor & Francis Ltd - 9781032316413 - June 23, 2023
In case cover and title do not match, the title is correct

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing

Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.)

Price
A$ 316.99

Ordered from remote warehouse

Expected delivery Feb 6 - 19

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

192 pages, 10 Tables, black and white; 6 Line drawings, black and white; 3 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 23, 2023
ISBN13 9781032316413
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 241 × 161 × 16 mm   ·   406 g

See all of Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.) ( e.g. Hardcover Book and Paperback Book )