Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing - Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.) - Books - Taylor & Francis Ltd - 9781032316420 - November 28, 2024
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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing

Benito, Maria Rodriguez-Rabadan (International University of La Rioja, Spain.)

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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices - Routledge Studies in Marketing

This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.

184 pages, 10 Tables, black and white; 6 Line drawings, black and white; 3 Halftones, black and whit

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 28, 2024
ISBN13 9781032316420
Publishers Taylor & Francis Ltd
Pages 184
Dimensions 234 × 154 × 13 mm   ·   298 g

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