Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity - A. Parment - Books - Palgrave Macmillan - 9781137444295 - December 17, 2014
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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

A. Parment

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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

208 pages, 46 figures, 3 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 17, 2014
ISBN13 9781137444295
Publishers Palgrave Macmillan
Pages 185
Dimensions 218 × 144 × 15 mm   ·   408 g

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