Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

130 pages, 4 Line drawings, black and white; 1 Halftones, black and white; 4 Tables, black and white

Media	Books Hardcover Book (Book with hard spine and cover)
Released	August 29, 2018
ISBN13	9781138323155
Publishers	Taylor & Francis Ltd
Pages	130
Dimensions	252 × 181 × 16 mm · 408 g
Language	English

See all of Pantano, Eleonora (University of Bristol, UK) ( e.g. Hardcover Book and Paperback Book )