Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

130 pages, 4 Line drawings, black and white; 1 Halftones, black and white; 4 Tables, black and white

Media	Books Paperback Book (Book with soft cover and glued back)
Released	August 28, 2018
ISBN13	9781138323179
Publishers	Taylor & Francis Ltd
Pages	130
Dimensions	176 × 244 × 9 mm · 282 g
Language	English

See all of Pantano, Eleonora (University of Bristol, UK) ( e.g. Hardcover Book and Paperback Book )