Introduction to Revenue Management - Gary Parker - Books - Independently Published - 9781520253176 - December 28, 2016
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Introduction to Revenue Management

Gary Parker

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Introduction to Revenue Management

What is revenue management and why is it needed in the passenger transportation industry of today and tomorrow? Revenue management first appeared in the carrier industry starting in the early 1980s. It arose from the need for accurate demand estimates and resource allocations in the newly deregulated environment. Therefore we begin this book and this module with a look back at the main causes and consequences of carrier deregulation in North America. The second section is an introduction to the basics of revenue management and will serve as a foundation for the rest of the modules in this course. In the final section we look to the future and consider how the internet is changing ticket distribution and some of the challenges and opportunities that it has created.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 28, 2016
ISBN13 9781520253176
Publishers Independently Published
Pages 26
Dimensions 216 × 279 × 2 mm   ·   108 g
Language English  

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