Tell your friends about this item:
The Global Business: Four Key Marketing Strategies 1st edition
Erdener Kaynak
The Global Business: Four Key Marketing Strategies 1st edition
Erdener Kaynak
The Global Business is need and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. It offers practical, managerial guidelines for business and marketing managers, public policymakers, researchers and scholars of global marketing.
432 pages, bibliography
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | June 21, 1993 |
ISBN13 | 9781560242499 |
Publishers | Taylor & Francis Inc |
Pages | 442 |
Dimensions | 566 g |
Language | English |
Show all
More by Erdener Kaynak
See all of Erdener Kaynak ( e.g. Hardcover Book , Paperback Book and Book )