Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science - Stephanie Hintze - Books - Springer International Publishing AG - 9783319113753 - January 14, 2015
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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science 2015 edition

Stephanie Hintze

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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science 2015 edition

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

259 pages, 91 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 14, 2015
Original release date 2014
ISBN13 9783319113753
Publishers Springer International Publishing AG
Pages 259
Dimensions 155 × 235 × 18 mm   ·   566 g
Language English  

See all of Stephanie Hintze ( e.g. Hardcover Book and Paperback Book )