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Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science Softcover reprint of the original 1st ed. 2015 edition
Stephanie Hintze
Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance - Contributions to Management Science Softcover reprint of the original 1st ed. 2015 edition
Stephanie Hintze
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
259 pages, 91 Illustrations, black and white; XX, 259 p. 91 illus.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | September 24, 2016 |
ISBN13 | 9783319384788 |
Publishers | Springer International Publishing AG |
Pages | 259 |
Dimensions | 394 g |
See all of Stephanie Hintze ( e.g. Hardcover Book and Paperback Book )