The Silver Market Phenomenon: Marketing and Innovation in the Aging Society - Florian Kohlbacher - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642143373 - October 27, 2010
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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society 2nd ed. 2011 edition

Florian Kohlbacher

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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society 2nd ed. 2011 edition

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike.

500 pages, 181 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 27, 2010
ISBN13 9783642143373
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 465
Dimensions 167 × 244 × 28 mm   ·   816 g
Language French  
Editor Herstatt, Cornelius
Editor Kohlbacher, Florian
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