The Silver Market Phenomenon: Marketing and Innovation in the Aging Society - Florian Kohlbacher - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642446047 - September 29, 2014
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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society 2nd ed. 2011 edition

Florian Kohlbacher

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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society 2nd ed. 2011 edition

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike.

465 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 29, 2014
ISBN13 9783642446047
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Aspects (Academic) > Economic
Pages 465
Dimensions 237 × 158 × 30 mm   ·   758 g
Editor Herstatt, Cornelius
Editor Kohlbacher, Florian
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