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Principles of Marketing 8th edition
Philip Kotler
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Principles of Marketing 8th edition
Philip Kotler
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
720 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 21, 2019 |
| ISBN13 | 9781292269566 |
| Publishers | Pearson Education Limited |
| Pages | 720 |
| Dimensions | 211 × 275 × 24 mm · 1.49 kg |
| Language | English |
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