Marketing Moves: A New Approach to Profits, Growth, and Renewal - Philip Kotler - Books - Harvard Business Review Press - 9781578516001 - July 1, 2001
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Marketing Moves: A New Approach to Profits, Growth, and Renewal

Philip Kotler

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Marketing Moves: A New Approach to Profits, Growth, and Renewal

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.

193 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 2001
ISBN13 9781578516001
Publishers Harvard Business Review Press
Pages 193
Dimensions 242 × 162 × 23 mm   ·   466 g
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