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B2B Brand Management Softcover reprint of hardcover 1st ed. 2006 edition
Philip Kotler
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B2B Brand Management Softcover reprint of hardcover 1st ed. 2006 edition
Philip Kotler
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
357 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 12, 2010 |
| ISBN13 | 9783642064708 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 357 |
| Dimensions | 156 × 237 × 28 mm · 546 g |
| Language | English |
| Contributor | I. Michi |
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