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Principles of Marketing, Global Edition 19th edition
Philip Kotler
Principles of Marketing, Global Edition 19th edition
Philip Kotler
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
736 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 26, 2023 |
ISBN13 | 9781292449364 |
Publishers | Pearson Education Limited |
Pages | 768 |
Dimensions | 277 × 216 × 31 mm · 1.62 kg |
Language | English |
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