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Marketing Management 2nd edition
Philip Kotler
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Marketing Management 2nd edition
Philip Kotler
All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
1064 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | June 28, 2012 |
| ISBN13 | 9780273743613 |
| Publishers | Pearson Education Limited |
| Pages | 1064 |
| Dimensions | 211 × 279 × 43 mm · 2.30 kg |
| Language | English |
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