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Marketing de Ciudades
Philip Kotler
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Marketing de Ciudades
Philip Kotler
El nuevo paradigma del marketing se centra en el poder económico de las ciudades de alto crecimiento o megaciudades. Marketing de ciudades es un fascinante análisis de la nueva dirección del marketing necesaria en un contexto de creciente urbanización y en pleno cambio de la economía global. Philip Kotler y Milton Kotler explican cómo este nuevo rumbo de gestión empresarial se debe centrar en el poder económico de las principales ciudades globales y de sus regiones metropolitanas, y cómo la fortuna y el progreso de estas ciudades y de las empresas que operan en su territorio están estrechamente relacionadas.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 1, 2016 |
| ISBN13 | 9788483569399 |
| Publishers | Lid Editorial |
| Pages | 256 |
| Dimensions | 152 × 229 × 14 mm · 344 g |
| Language | Spanish |
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